AI tools for marketing compared: image generation and creative content

Marketing teams now have dozens of AI tools for generating images and video, and choosing the wrong one costs time, credits and work that falls short of the brand standard. This guide reviews and compares the leading Artificial Intelligence tools for producing commercial images and video, so teams can pick the right one while protecting brand quality and staying within internal policy.

Wirbi's AI Center of Excellence assessed four platforms built for audiovisual content: Higgsfield, Magnific, Google Flow / Veo and Kling AI. The assessment covers three areas. Value: what kind of work each tool suits and which team benefits most. Technical: video quality, ease of use for non-technical staff, handling of long Spanish prompts, image-to-video conversion, audio, upscaling and team collaboration. Cost: recommended plan, approximate price, included credits and whether those credits roll over.

The chart below summarises the assessment of all four tools, with scores per criterion and the final recommendation from the AI Center of Excellence. Open it at full size to read the table in detail, especially on a phone.

• Higgsfield is the primary video tool. It leads on ads, reels, product video, camera movement and consistent characters, and it is the easiest to use for non-technical staff.
• Magnific is the runner-up. It combines video, audio, stock footage, editing and upscaling in a single platform, which suits teams that need one complete creative suite.
• Google Flow / Veo comes third on cinematic quality and native audio, but it is not recommended for work involving faces.
• Kling AI is not recommended as of the issue date, although it does offer precise motion control and consistent characters.

For creating and editing images the recommendation is ChatGPT, with Seedream and Nano Banana Pro as valid alternatives. Tools can be combined depending on the type of work and how much quality matters for each piece.

Reference WIRBI-COE-CUS-001, version 1.0. Produced by Wirbi's AI Center of Excellence and approved by the Marketing Department. Process: Marketing (execution) and AI CoE (governance). Data current as of 28 August 2026; prices and plans change often, so always check each provider's official page. Standards referenced: ISO 9001, quality of service delivery; ISO 27001, security and use of external platforms.